Digital Marketing Specialist

About the job :

We are a fast-growing Branding & Digital Marketing Agency based in Kochi, Kerala, that is revolutionising the way businesses grow. We have worked with some of today's biggest brands like Toyota, MG India, Maruti, Jeep, JW Marriott, Safal products, Blaupunkt, Thomson Television, Dhara, MCR Textiles etc.., and more through high-performance digital advertising and growth strategies.

Role Description

This is a full-time, on-site role for a Digital Marketing Executive located in Kochi. The Digital Marketing Executive will be responsible for planning, implementing, and managing online marketing strategies. They will also analyze data to identify trends and opportunities, create engaging content, and collaborate with cross-functional teams to optimize digital campaigns.

Qualifications :

Expertise in digital marketing tools and platforms such as Google Analytics, SEO tools, and Social media management
Demonstrated experience in developing and implementing digital marketing strategies
Strong analytical skills with the ability to interpret data and trends
Prepare regular reports on digital marketing performance, highlighting key metrics and insights.
Excellent communication and writing skills for creating engaging content
Ability to work well in a team environment and collaborate with diverse teams
Relevant certification or degree in Marketing, Digital Marketing, or a related field
Knowledge in Content Creation.

Responsibilities:

Develop effective digital marketing plans to drive our products/services awareness that align with the company's business needs.
Website development on WordPress.
Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts.
Lead paid social media strategies & campaigns (LinkedIn, Facebook & Instagram) and identify opportunities to leverage emerging platforms.
Manage email campaigns including segmentation strategies & automation pieces.
Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs.
Design, build, and maintain our social media presence.
Design, and manage Social media and digital marketing Advertising campaigns and implement social media strategy to align with business goals.
Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.